Bay Area
Search 2026

Casey Winters is the co-founder and CEO of SuperMe, the network for builders who want to think things through with people who’ve done the work before. Previously, he was Chief Product Officer at Eventbrite, led growth product at Pinterest, and led demand side growth at Grubhub from series A to IPO.

He has advised dozens of startups such as Canva, Airbnb, Whatnot, and reddit on growth and product strategy and is a longtime Reforge instructor, where he helped develop programs on growth, retention, and product strategy.

Silvia Oviedo López is the co-founder and CEO of Blomma, an AI career coach that makes professional coaching accessible to everyone. A former leader at Pinterest and Canva, she helped scale Pinterest to more than 500 million users and shaped its international expansion. At Canva she built and led teams of more than 1,000 people across product, engineering, design and content. Her path into tech was nonlinear, and her work has always come back to one idea: expanding access. She founded Blomma to make career growth more personal, actionable and available to everyone, not just executives.

Denis is a passionate in-house full-stack SEO specialist with over 10 years of experience in B2C and B2B companies like Macy's, Atlassian, and Uber.

Recently, he spent 6 months testing and learning about the impact of content on GenAI platforms.

AJ Kohn is the owner of Blind Five Year Old, a boutique search marketing firm, and General Partner at Infinite Visibility Group, an innovative multi-surface search agency. A recognized thought leader, he helps companies succeed in search by combining product strategy, user experience, and data analysis.

Jarrett Weathersby has worked in Search for the past nine years, serving SMBs, startups, and enterprise clients. His experience covers the SEO landscape, including backlinks, M&A processes, traffic and data analysis, product releases, opportunity sizing, and corporate strategy to drive organic leads.

More recently, AI search and research have become an important part of Jarrett’s focus as AI-driven search experiences reshape how users discover information and how brands build organic visibility. He’s engaged with researchers who explore the business implications of AI search. Jarrett’s latest work includes projects with HPE, OpenAI, Apple, and LVMH.

Elle Santos is a Bay Area native and marketing leader with over 15 years of experience specializing in supporting growing businesses. Currently serving as the Senior Director of Content at Previsible, she oversees the agency’s entire content department. Elle’s deep dedication to the Bay Area community is showcased through her rich history working alongside iconic local brands like Off the Grid and Oaklandish. Today, she pairs that homegrown passion with advanced search optimization strategies to build dynamic, results-driven content ecosystems for her clients.

Cassie leads Organic Growth and AI Search for LinkedIn’s B2B business, bringing 10+ years of experience in search and digital strategy across some of the world’s leading brands. Over five years at LinkedIn, she has helped redefine the role of search, evolving it into a scaled, AI-driven discovery ecosystem. She oversees strategy across LinkedIn’s B2B web properties and partners across product, marketing, and data teams to drive visibility across traditional search and emerging AI platforms, with a focus on turning discovery into measurable business impact.

Micah Fisher-Kirshner is an SEO leader with nearly 20 years of experience building organic growth programs for SMBs and Enterprises. Most recently, he was VP of SEO & Content at Turn/River Capital, a San Francisco private equity firm, where he led SEO and Content across its B2B SaaS portfolio companies. Before that, he was Head of SEO at Zendesk and held SEO roles at Zazzle and Become.

He founded BayAreaSearch.org, the San Francisco SEO meetup association, and has spoken on technical SEO at industry conferences such as SEOktoberfest, TechSEO Boost, and SMX Advanced. You’ll recognize him around the area usually with a Trilby hat.

Nickhil Nabar is the Head of GTM Innovation at OpenAI. The team builds persistent agents that automate digital knowledge work for sales and technical success professionals, enabling them to spend more time with their customers. Prior to OpenAI, Nickhil built software and AI systems at several hedge funds and startups including Citadel, Citadel Securities, and Balyasny Asset Management.